Business First
Digital Tech ./

The European market has no shortage of digital consultancies. But few have 30 years of proof behind them.

Expanding our footprint to Europe

Soho‘s step into Europe brought its depth in open-source technologies and digital product development together with local practitioners fluent in the enterprise software landscape that European organisations run on.

Soho pin in front of a Dublin landmark

We exist to bring a proven, business-first approach to the European market, delivered by people who understand it from the inside.

European organisations of serious ambition deserve a partner with the depth to handle complex, regulated-industry work and the senior engagement model to make it count.

How we work

Every project begins with your business, not your brief. We learn how your organisation works, find the problem that actually needs solving, and test our thinking before committing to it.

Immersein the business

We learn the business before we propose anything — the regulatory context, the existing technology, how the organisation actually operates. Well enough that when we suggest something, there’s real understanding behind it.

Surfacethe real problem

The real problem is rarely the one in the brief. We work through what we’ve learned to find what actually needs solving before any design or development begins.

Explorebefore committing

We prototype and test before committing to a direction. It validates assumptions and avoids the cost of building the wrong thing.

Buildwith accountability

We deliver with the same practitioners who understood the problem from the start. From first engagement to final sign-off, the same people are accountable.

European Engagement

Our local practitioners lead every client engagement — strategy, discovery, advisory, and the senior relationship work that demands real understanding of how our customers operate. The same people you meet at the start are the ones accountable throughout.

Global Delivery

Our delivery network spans offices across Latin America and Europe. Engineers, designers, and data professionals who have spent careers working in regulated industries — banking, insurance, healthcare — operating within the same methodology we bring to every engagement no matter the location.

Whatever the project, you work with people who know this market — backed by a delivery network that has done it before.

Here, there, everywhere

Soho Europe is incorporated in the Republic of Ireland and operates with a distributed team across Europe, backed by the wider Soho network in Latin America. Our model is designed for proximity, collaboration, and access to the right expertise where it matters most.

Our leadership

Our team combines decades of experience with a relentless drive for modern innovation.

Pedro Innecco

Pedro Innecco

Managing Director

Leading Soho Europe‘s strategic and technological direction, combining CTO-level leadership with oversight of regional operations, partnerships, and market expansion.

Leonardo Magalhães

Leonardo Magalhães

Director of Operations

Driving programme delivery and operational excellence, with a focus on consulting, agile management, market analysis, and competitive strategy to position Soho for growth across Europe.

Get in touch

Ready to talk?

We'd love to hear about your project and discuss how we can help.

Contact us