Years
0
Delivering technology solutions across 15 countries
Software
Factory ./
Dual-shore, AI-augmented development teams, delivering end-to-end across your software lifecycle.
The Challenge
More to build than hands to build it
Roadmaps keep expanding while delivery capacity stays tight. Teams are stretched, specialist roles stay open, and the work still has to ship. The real problem is not only adding people, but doing it without slowing the product down or lowering the standard of delivery.
Product teams are often asked to deliver more than current capacity can support. Roadmaps expand, deadlines tighten, and specialist roles stay open longer than planned. The issue is not only team size, but whether the right capability is available when the work actually needs to move.
Our Approach
Two continents, one delivery engine
Software factories as dedicated delivery units embedded in your product lifecycle — blending European domain expertise with Latin American engineering depth, managed as a single operation and powered by AI-augmented development.
01
End-to-end ownership
We run delivery as one integrated system from design through engineering, QA and deployment. The factory owns the outcome across the lifecycle, not just a slice of the work.
02
Continuous delivery, not handoffs
Structured sprint cadence, CI/CD discipline and regular demos keep delivery moving without the friction that comes from fragmented suppliers, delayed feedback and stop-start execution.
03
Quality built into every sprint
Automated testing, QA and engineering standards are embedded in the delivery rhythm from the outset. Quality is built continuously, not checked at the end.
04
AI-augmented engineering
Applied Gen AI is embedded in the workflow for code generation, testing, documentation, debugging and migration support, improving delivery speed and throughput in real production contexts.
What the Market Says
Capacity is scarce, trust is scarcer
Real pain points from organisations seeking software delivery partners.
“We've tried offshore factories before. The code was fine, but they never understood the domain. We spent more time explaining than building.”
— VP Engineering, Insurance
What We Do
Everything from design to deployment
Dedicated development squads that own delivery from concept to production. We design, build, test and deploy omnichannel systems, digital platforms, hybrid and native applications and multi-platform sites.
Why Clients Choose Us
Discipline meets flexibility
European domain context and Latin American engineering scale, managed as one delivery model.
- Structured SDLC — A proven development lifecycle model that balances rigour with agility.
- AI-augmented engineering — Gen AI tooling embedded in development workflows for unit testing, code documentation, debugging and migrations.
- Full-stack ownership — We own the outcome, not just the hours.
Proven Track Record
Our impact at scale
Clients
0+
Across financial services, insurance, healthcare, telecoms and retail
Projects
0+
Delivered worldwide
NPS
0%
Client satisfaction score (H1)
Engagement Model
A structured path from planning to delivery
We follow a five-step model that shapes the right squad early, integrates it cleanly, and carries delivery through with quality.
1
Discovery
We assess your product, architecture and delivery needs. No generic scoping — we understand the problem before proposing the team.
2
Team design
We assemble a squad matched to your technology stack, domain and delivery rhythm — drawing from European and Latin American talent as the role demands.
3
Onboarding & integration
Technical and cultural alignment with your existing teams, tools and processes. The factory operates as an extension of your organisation.
4
Delivery
Structured sprints with continuous integration, automated testing and regular demos. AI-augmented workflows built into the cadence from the start.
5
Review & optimise
Regular service reviews to assess delivery quality, team performance and alignment with your evolving roadmap.
Market Positioning
Soho Software Factory vs. traditional outsourcing
| Criteria | Soho | Traditional Outsourcing |
|---|---|---|
| Talent pools | European and Latin American — matched to role and domain | Single geography |
| Time-zone coverage | CET + Americas (GMT-3 to GMT-6) for follow-the-sun delivery | Single time zone |
| AI tooling | Gen AI embedded in development workflows as standard | Optional or absent |
| Scope | End-to-end: design, development, QA, DevOps, data | Code-only or narrow scope |
| Quality model | Automated testing and QA built into every sprint | QA as a separate phase or afterthought |
| Domain knowledge | European talent with sector and regulatory context | Generic technical skills |
| Commercial model | Time & Material, flexible contracts from 3 months | Fixed-price or long-term lock-ins |
| Assigned contact | Dedicated Customer Success Manager | Key Account Manager |
| Service monitoring | Monthly delivery reviews | No regular metrics |
Ready to scale your delivery?
Let's talk about your next project.
Schedule a brief conversation with our team to discuss your product, your challenges, and how we can help deliver at scale.
Get in touch