Years
0
Delivering technology solutions across 15 countries
Product
Design ./
From validated concept to shipped product without changing partner.
The Challenge
Design doesn't fail, the handoff does
The engagement looked convincing until delivery began. The handoff created distance between the people who shaped the product, the people building it, and the decisions changing underneath them. By launch, the original thinking has been reduced to a compromise.
Design value often disappears when the team changes. The people who shaped the product are no longer in the room, and developers are left interpreting a Figma file against requirements that have already moved. What looked clear in discovery starts losing shape in delivery.
Our Approach
Product design as an integrated discipline
Soho treats product design as something that runs through engineering delivery, not ahead of it. The work is validated, scoped for momentum and carried forward with continuity into build.
01
Validated before built
Every engagement produces work that has been tested with real users before a line of production code is written. Prototypes are risk-reduction instruments: they expose assumptions, surface friction and confirm that the solution solves the actual problem.
02
Speed without shortcuts
Our Agile Product Launch model delivers a complete, validated, UI-ready redesign of a flow or process in six weeks. That timeline is the engagement model, built on focused scope, senior practitioners and a methodology designed to remove internal debate cycles.
03
Design maturity as a strategic service
We assess and improve client design organisations, not just client products. If your team exists but isn't scaling, isn't integrated with engineering or isn't aligned to business outcomes, we diagnose the problem and define the remediation plan.
04
Integrated with delivery
Soho's Software Factory can build what the design practice specifies using the same product and domain context established during discovery. You don't need a new partner, a re-brief or a risky handoff between disconnected teams.
What the Market Says
Different problems, the same blind spot
Real pain points from organisations trying to validate ideas, improve design maturity and carry design through to delivery.
“We commissioned a discovery phase, got a beautiful set of prototypes, and then spent four months arguing with our developers about what was actually feasible. We ended up building about sixty percent of what the agency designed.”
— Head of Digital Products, Financial Services
What We Do
From validation to build-ready design
A prototyped MVP tested with target users before significant build investment. User research, problem framing, solution design and prototype testing are compressed into a structured sprint so you leave with validated evidence, not a slide deck.
Why Clients Choose Us
We own the outcome, not just the deliverable
- User-tested by default — Every discovery and launch engagement includes user validation; untested assumptions are not presented as finished work.
- Outcome framing — Success is defined in terms of user and business outcomes such as conversion, satisfaction, task completion and churn reduction.
- Honest scope — What the engagement covers, what it delivers and what comes next are agreed upfront.
Our Track Record
Proven impact at scale
Clients
0+
Across financial services, insurance, healthcare, telecoms and retail
Projects
0+
Delivered worldwide
NPS
0%
Client satisfaction score (H1)
Engagement Model
A structured path from idea to delivery
We follow a five-step model that keeps scope explicit, validation early, and the handoff into engineering clean and deliberate.
1
Scoping call
We understand the product, the problem and what success looks like. We confirm whether Discovery, Launch, Assessment or Maturity is the right engagement and define scope explicitly before anything is contracted.
2
Kick-off and research
User research, stakeholder interviews and audit of existing experience artefacts establish a shared understanding of the actual problem before solutions are proposed.
3
Design and validation
Structured design cycles with regular client reviews and user testing checkpoints. Issues surface early instead of appearing at the final presentation.
4
Handoff or integration
Documented, build-ready design specifications. If the engagement continues into development via our Software Factory, the design team supports continuity throughout engineering.
5
Review
A post-engagement review assesses outcome quality, process efficiency and any follow-on recommendations.
Market Positioning
Soho Product Design vs. the typical design agency
| Criteria | Soho | Typical Design Agency |
|---|---|---|
| User validation | Built into every discovery and launch engagement | Optional or bolted on at the end |
| Speed | Six-week validated redesign as a standard engagement model | Timeline estimates; often 3-6 months |
| Design maturity consulting | Formal assessment and improvement of client design organisations | Not offered |
| Engineering integration | Direct continuity with Soho Software Factory for build | Third-party handoff; no continuity |
| Scope commitment | Defined and fixed before contract; no surprise extensions | Discovery-led scope that expands |
| Talent model | European and Latin American designers matched to engagement requirements | Single geography |
| Time-zone coverage | CET + Americas (GMT-3 to GMT-6) for extended working days | Single time zone |
| Engagement entry point | From two-week discovery sprints | Minimum 3-6 month programmes |
| Assigned contact | Dedicated Customer Success Manager | Account manager |
| Service monitoring | Post-engagement reviews with outcome metrics | None |
Ready to validate the product before you build it?
Let's talk about your product design challenge.
Schedule a conversation with our team to discuss the problem, the product context and the fastest route to a validated, build-ready outcome.
Get in touch